Cobra Group

Cobra Group supports half-marathon for noble cause

2011-08-05T22:34:00.000-07:00

The Cobra Group recently made news by supporting Ann-Marie Dillion when she run a half-marathon to raise money for the Oesophageal Cancer Fund.

Ann-Marie had lost a friend to Oesophageal cancer in January 2011. This made her decide to get involved with such work. The Oesophageal Cancer Fund (OCF) is a voluntary organisation, a registered charity which was set up in 2001 by friends of Lucilla Hyland. The intention has been to raise awareness of the symptoms of oesophageal cancer. Funds are also provided for research.

Ann-Marie Dillion ran her first half-marathon on June 26th; her aim was to raise £ 1,000 for the organisation. She trained intensely; she knew that the lives of hundreds of people depended on the fund that she was planning to raise. Ann-Marie explains, “I have been training since March, mostly in the early hours of the morning before work...One of the biggest challenges in preparation for this run has been adapting to running in 30 degree plus heat. However, training outdoors has allowed me to become acclimatized to the running conditions and it paid off on race day...Over the last six weeks, I have being training in KLCC Park, which is a great facility and setting adjacent to the Petronas twin towers, the tallest sky-scrapers in Kuala Lumpur. The view from the running track is breathtaking”.

Ann-Marie voices her happiness at having taken part in the event- “It was such a great experience! This was my first half marathon and hopefully one of many!”

The Cobra Foundation supported Ann-Marie Dillion, thereby contributing towards raising fund for a noble cause.

Cobra Group supports humanitarian trip

2011-07-08T03:21:00.000-07:00

The Cobra Group recently went all out to support a humanitarian trip undertaken to Zambia, Botswana and Namibia.

Paige Adgemis of the Cobra Foundation, accompanied by eight Ruyton students, two teachers and one World Challenge leader went to these countries on a four-week trip. They arrived in Zambia and then went on to visit the Victoria Falls. The next on the list was their acclimatisation trek to Botswana. They travelled along the ‘Okavango Delta’ on handmade wooden boats similar to canoes called ‘Mokoros' and then through the desert in Namibia. Finally they arrived at their destination, the Waterberg Primary School, which relies on donations and volunteers to continue educating Namibian Children. The team went on to do some notable work in the school. Says Paige Adgemis, “On our first day we were faced with the challenge of purchasing all the required equipment with the money fundraised throughout the year. We had to travel for over an hour to get to Otjiwarango, where we spent a tiring and stressful day finding materials and bargaining for the best prices”. They dug trenches, mixed cement, laid bricks and did many other chores and then, with the remaining money and donations they also provided the children with netballs, soccer balls, pencils and various other goods. They also found the time to meet students and hear them out.

When the team left, everyone, including the Cobra Group representative, was happy as they had done something worthwhile.

Cobra Group Investments taking things right to the top

2011-06-14T03:15:00.000-07:00

The Cobra Group has been investing in a number of different industries and companies across a wide range of projects and has set up a global Group Investment Committee to identify, manage and get the best possible returns on its investments.

Cobra Group's vision is to invest in projects that will deliver strategic value across the group and to provide entrepreneurs, be they individuals or existing companies with funding, expertise and guidance to help create growth and success in their journey.

To start up with, the team work with management in the initial incubation and investment phase by providing funding, business management support and guidance as they move into fully fledged companies in their own right.

Keeping track on the direction in which the business is moving, the company follows the business in which it has invested into an established business. It sees whether the business processes are controlled and continue to provide the support to ensure the company is on track to achieving its objectives and potential. This continues until the time is right to close the loop be it a straight out sale, private equity play or listing.

The investment committee reports to the Cobra Group Board and its members include the group CEO, group CFO and a full time Group Investment Director.

Cobra Group UK great supporting systems

2010-07-01T22:36:00.000-07:00

Cobra Group UK works with a great support system. To support the contractors in the field, the company allocates the required resources to identify and remove non-value adding work from the marketing processes. This saves time and money for both the sales personnel and the customers.

After collecting sufficient data from the market, the team goes about improving the company’s marketing systems. The information collected is immediately utilised in developing action plans to add value to the sales and marketing strategies.

The Cobra Group UK works proficiently at redeveloping its support systems to enhance the quality of its marketing work.

Cobra Group UK: Futuristic approach

2010-06-24T02:46:00.000-07:00

Cobra Group UK stands by the fact that in business you cannot do today’s job with yesterday’s methods and be in business tomorrow. So the realistic plans of the company act as an impetus to the futuristic approach on which many of the prominent companies rely.

By analysing the business statistics and growth pattern of the company, it’s very well assured that Cobra Group UK build its strategies in such a way that the needs of the target customers are fulfilled with a futuristic approach. Each product or service makes a different style of entry into the market after Cobra Group has taken up the responsibility of selling the brand.

Thus, with the full fledged marketing policies that assures sustainable development to all the products, Cobra Group UK is indeed futuristic in its approach.

Cobra Group UK: Has the will, knows the way...

2010-05-25T23:54:00.000-07:00

Cobra Group UK believes in the saying, 'Where there is a will, there is a way'. It believes, because the ideal has been at the very core of the company’s rapid and ongoing growth. The company has proved that if there is the will to succeed - and a solid determination - anything is possible.

Cobra UK has always upheld the will to become the preeminent force in direct marketing across the globe. It's this trait that keeps it ahead of peer companies and makes it the first choice for many of the world’s best marketers.

It was the will, that fuelled the growth and expansion of Cobra Group UK, from a small company operating out of a flat in Paddington to a marketing phenomenon with an extensive network across the UK and the world.

Cobra Group UK: UK & Ireland Annual Administration Conference 2010

2010-05-18T21:56:00.001-07:00

Cobra Group UK recently held the UK and Ireland Administration Conference 2010. Hosted by the Admin and Recruitment Academy from the 23rd of April to the 25th of April at the luxurious NEC Hilton Metropolitan Hotel in Birmingham, the UK and Ireland Annual Administration Conference 2010 was attended by Organisational Heads, Senior Administrators, owners etc from across UK, Ireland and Holland.

It started with a meeting discussing the various issues and factors influencing the company. The second and third day of the conference comprised of interactive sessions, note taking, Q and A sessions and Client Account Team meetings.

Such conferences, held on a regular basis, help Cobra Group UK personnel, administrators and owners to refresh and refocus on their strategic goals.

Cobra Group UK: Making presence felt at the Sky Shine Awards

2010-05-12T23:27:00.000-07:00

Cobra Group UK made its presence felt in a big way at the Sky Shines Awards, held a few months ago.
It was for the first time that Sky TV had opened up their Sales Awards to all their sales Partners, which included The Cobra Group and its high rolling affiliated Marketing Companies. The Sky Shine Awards night was held at the impressive Celtic Manor Resort in Newport, Wales and was presided over by Sky Sports presenter Kirsty Gallacher. Kirsty Gallacher introduced award presenter (Director of Customer Growth and Sales) who profusely praised Sky sales channels, saying, "The nominees should feel justifiably proud of what they have achieved. You have beaten over 2,500 people just to get here tonight.”
The Cobra Group and its high rolling affiliated Marketing Companies were actively involved in the event and kept alive the tradition of doing things lofty. It was not just taking part in the event; one of the company's owners ended up being a winner at the event as well.
Cobra Group UK is indeed going places, judging by recent developments and achievements.

Cobra ‘Lives The Dream’ Rio Ferdinand Style...

2010-04-19T21:43:00.000-07:00

The Rio Ferdinand [Manchester Utd Premiership footballer] ‘Live The Dream' Foundation will provide education, training and employment opportunities for young people to achieve and fulfil their ambitions in the field of sport, the arts and cultural activity. To kick start this fantastic new venture, Rio Ferdinand planned an exquisite launch party on 16th December 2009 in London's East End. Featuring close friends and special guests, Rio invited JLS, Elton John's husband David Furnish, Jimmy Choo, Hollywood actor Idris Elba (CSI Miami, The Wire and The Unborn), an array of Premiership Footballers, and VIPS from the world of sport, fashion, music and film. Hosted by Gavin & Stacey actor James Corden, the event was spectacular.
Not one to miss out on such exuberant events, The Cobra Group purchased a table (directly in front of the stage we may add!), to witness the launch of this fantastic initiative, and to further help and show support to what will be a successful venture. The Cobra Group is renowned for its inspirational, motivational and successful business ethics, so what better way to mingle with others who share the same beliefs.
The Cobra Group's Managing Director Mike Blane says; "For over twenty years The Cobra Group has helped to change people's lives in various aspects, and Rio Ferdinand is doing the same with the launch of this momentous ‘Live The Dream' foundation venture."
Mike wants to express his gratitude and applaud four UK Owners whom throughout 2009 have produced first class results, have set the pace, and have seen their business flourish throughout the economic downturn due to pro-active approaches and innovative ideas. Mike explains; "The four UK Owners that I chose to attend this prestigious event have all had a sensational year. They have all run their businesses carefully, thus building their Organisations. I am excited to be working with them in the future and watching their journey to Vice Presidency in years to come."

Cobra Group UK: Success that's contagious

2010-04-12T04:43:00.000-07:00

Cobra Group UK has proved it time and again that success is indeed contagious. The success that the company has been earning, down the years, has spread over to others as well, inspiring them also to register success after success, in whatever they do.

It has always been with a positive and optimistic attitude that Cobra group companies have approached direct marketing. The company has maintained a consistent kind of success rate only because of this kind of an attitude and has been a surprise to experts and trade analysts, everywhere.

The success that Cobra Group UK has been registering has always inspired sales and marketing guys all over. They have come to realise that nothing is impossible if they are backed by the right kind of attitude and the proper spirit. They have known that they can work wonders if they are ready to take challenges head-on and if they dare to take risks. They have been inspired to try it all out and eventually have been making things go great, for themselves and for the companies that they represent. Direct marketing companies too have been taking cue from Cobra Group UK and have started aiming high, trying it out the offbeat way and registering spectacular success all the way.

Cobra Group UK: For the present, for the future

2010-04-06T04:02:00.000-07:00

Cobra Group PLC is concerned not just about the present, but also about the future and all its moves are planned and executed accordingly.

Right from the time the Cobra Group Company was started, in a small way in a flat in Paddington, it has been the policy of the company to not just concentrate on the present and present gains, but also on the future. Of course the company does everything needed to ensure that clients get their products and services promoted and marketed, in the best of ways. This ensures gains for the clients and also for the company for the present. But at the same time, the company thinks of the future, of the clients that would come under its umbrella in the future and the customers whom it would earn in the times to come. The marketing moves and strategies are all implemented keeping in view this objective.

Cobra UK always thinks of the future, not just of its clients and customers, but of the whole of humanity. What all the company does in the name of direct marketing is ultimately done with an aim to better the standards of life, everywhere and for everyone. There are lots of other activities happening within the purview of the company, things that are done for bettering the lot of people. This includes charity-related work, providing aid to the needy and other humanitarian activities.

This kind of a futuristic outlook and the desire to do good to the society is what retains Cobra Group UK's position as the favourite direct marketing company of people all over UK.

Cobra Group UK: Magic, instant magic!

2010-04-01T04:49:00.000-07:00

Cobra Group UK works magic in direct marketing.

Cobra Group UK has been delivering spectacular results in terms of customer acquisition volumes, which has always remained high for the company's many clients, representing different marketing sectors. Thinking from the perspective of the clients and the customers, the company has always succeeded in working magic, instant magic. For the clients, it has always been magic, fast and effective. Their products have always been sold out, like hot cakes. There has never been any question of things going wrong or moves backfiring.

Customers never have to wait for it all to get delivered to them. The products that they need is brought to them, as and when they need. There is never scope for delay as the company things beforehand of their needs and interests and does things accordingly.

Cobra Group moves ahead with a cohesive team of experts

2010-03-15T04:26:00.000-07:00

The professional team of experts at Cobra Group UK bring their extensive experience to every one of their business deals, whether it is directly with their clients or with members the clients’ target market.

The sales representatives are proficient in delivering excellent one-on-one presentations to customers because they are closely assisted by senior management. Management spend significant time sharing their detailed market knowledge.

They also engage in periodical events that help enhance the spirit of the direct sales representatives. These events assist in generating positive energy, which has proven vital in helping sales representatives maximise their potential.

All this enhances sales and increases customer acquisitions, heightening the success of The Cobra Group UK and their clients.

Cobra Group : Challenges dealt professionally

2010-03-03T02:06:00.000-08:00

With the business development programmes and the time-tested direct marketing strategies, Cobra Group personnel are fully equipped to overcome the daily challenges arising in the market environment.

The frequently conducted market surveys are specially designed by the experts of the company to constantly keep an eye on the latest developments in the market environment. With the market analysis and customer feedback, Cobra Group designs well-versed strategies to reap results in the direct market arena. The top officials help the personnel by suggesting sales tips which are simple but very effective in daily interactions with the target customers.

By fully understanding the needs of the customers, Cobra Group satisfies the needs and constantly attains targets by overcoming every challenging situation through the professional methods of direct marketing.

Customers : Greatest assets of The Cobra Group

2010-02-26T00:16:00.000-08:00

Cobra Group very well understands the fact that customers are their greatest assets. The company has designed trustworthy customer retention techniques to earn customer confidence. The transparency maintained by the company is note-worthy. This transparency in delivering the sales message enhances trust and ultimately leads to increased sales and customer acquisitions for the clients.

The customer retention techniques include both pre-sale and post-sale activities which are designed after discussions and interactions conducted by senior management with the sales personnel who are responsible to generate leads.

Cobra Group understands that the very existence of the company is the support given by the customers and observes special attention in maintaining a long lasting professional relationship that would favour the existence of the company.

Thus, Cobra Group is accelerating its business opportunities by providing the best of services.

Impact of Cobra Group's innovative marketing strategies

2010-02-18T01:48:00.000-08:00

The innovative strategies introduced by Cobra Group UK has had a considerable impact on the whole direct marketing arena of UK. The experienced and highly qualified sales personnel who posses a positive approach to the challenges arising in the daily business life give an impetus to the unique strategies of the company.

The customers and clients appreciate the personnel for their prompt and proactive decisions which are responsible for the innovative trends and demonstrations delivered by the sales representatives.
The uniquely flexible attitude of the personnel adapts to the market environment so much so that Cobra Group tends to become the pioneers of strategies introduced in the direct marketing arena.

With the systematic strategies in taking the right product to the right customer, Cobra Group creates a great impact in the direct marketing arena.

Cobra Group : Threshold of perfect induction programmes

2010-02-17T22:04:00.000-08:00

Its with the time tested strategies along with the perfect induction programmes that The Cobra Group gets to the top in every industry it operates. The products or services are delivered by the field representatives who are intensively trained and fully equipped to tactfully overcome the challenges in the direct market environment.
The in-house induction programmes are specially charted by the experts at Cobra Group, who are well-versed in the direct market arena. They even suggest sales tips which are simple but very effective in daily interactions with the target customers.
The independently contracted associate Marketing Companies are provided with the sales representatives who are trained to introduce innovative strategies suitable to each market environment, reaping the best of results in the most systematic manner. With the well-trained personnel of The Cobra Group in the market, the prominent marketing companies in UK are served with the best of direct marketing systems.

Cobra Group : Consistently marketing directly

2010-02-08T22:31:00.000-08:00

The direct interactions conducted by the Cobra Group personnel has been giving the best services to all its people related to the company. Be it a client, a customer or a sales personnel, Cobra Group treats each case individually and addresses needs and demands accordingly.

The company has a comprehensive business development programme which seeks the development of all, irrespective of whether he/she is a customer, client or field representative. The programme starts with the approach of training each and every personnel to identify the changing needs of the customer. The market analysis and direct interactions with the customers enable the personnel to be confident of identifying the right product for the right customer.

The highly professional and direct approach of the personnel increase the sales leading to increased customer acquisitions and ultimately increased return on investment.

Cobra Australia helps to fund new heart disease research facility

2010-02-01T21:15:00.000-08:00

The Cobra Group has been part of many noble and humanitarian activities over the past few years in different parts of the world. Now, as a result of the efforts by Cobra Australia's charities division, a new state-of-the-art research facility has opened in Sydney to investigate the mysteries of heart disease. Professional fundraisers from Cobra Australia have raised considerable funds for the charity conducting the research at a time when heart disease happens to be biggest killer. The new facility is expected to help herald a new age of achievement in learning, collaboration and discovery in dealing with the disease. Cobra Australia's fundraising has contributed significantly to the establishment of the modern research facility.

Cobra Group Australia shines in Charity Challenge Golf Day 2009

2010-01-29T22:21:00.000-08:00

Cobra Group Australia’s No.1 position in direct marketing is a thing of no doubt. But it's not just business that the company specialises in. The way the company's staff shone in the Charity Challenge Golf Day 2009 stands testimony to this.

Held on Monday 21st December at Moore Park Golf Club, Sydney to help raise funds for Child Fund Australia and the Spastic Centre, the Charity Challenge Golf Day 2009 had 12 teams taking part in it. The team from Cobra Group Australia, comprising of staff members working for the company, put in a brilliant performance and bagged the fourth position.

Of course the team intends to put in a better performance in 2010, but it's the fact that the Charity Challenge Golf Day 2009 brought in more than $21,000 for the Child Fund Australia and the Spastic Centre which has enthralled everyone at Cobra Group Australia.

The Cobra Group’s direct marketing win-win position

2010-01-25T02:33:00.000-08:00

The Cobra Group conducts sales and promotional activities with a keen eye towards the set targets, focussed to attain goals and objectives. Along with its independently contracted associate companies, The Cobra Group is positively driving its sales force into a challenging arena of direct marketing for a win-win position for client companies as well as its customers.

The sales representatives intensively coached by Administrators and Senior teams are greatly focussed on achieving targets. The company has designed its routes to market strategies in such a way that the people associated with the company end up satisfied.

The Cobra Group, with its presence in over 20 countries is continuously providing quality services on an international level. With the direct interactions and transparent delivery of sales messages The Cobra Group ends up delivering excellent services in the direct marketing industry of the UK.

The Cobra Group achieves set targets

2010-01-19T21:10:00.000-08:00

Ever since The Cobra Group ventured into direct sales and marketing activities, the direct marketing scene has experienced a wave of change. The company has not just been moving along with the trends but has even pioneered trends. Keeping in mind the conventional methodologies the sales representatives are building new strategies on a value based attitude which favours both the customer as well as the client.

With the customer relationship management strategies The Cobra Group and the team of representatives introduce strategies only after detailed analysis of the customers tastes and preferences. This also enables the company to maintain a post-sale relationship ultimately helping to maintain a long lasting relationship with the potential customers.

The cohesive nature of The Cobra Group is constantly attracting the customers to trust the company, who provide excellent services through various direct marketing routes.

The Cobra Group develops people and delivers performance

2010-01-15T21:46:00.000-08:00

One main certainty in a direct marketing arena is that the nature of the market-place keeps changing and marketing companies like The Cobra Group are expected to provide innovative solutions to the market. The company constantly strives to deliver superior and continuous development of the marketing teams and business strategy of the independently associated companies related.

The coaching programmes provided by the company gives a considerable impetus on every business presentation delivered to each and every customer. The customers find it more convenient and trust worthy while the independently contracted sales representatives deliver the sales message clearly to them.

With the superior direct marketing solutions which are flexible and changing with the trends, The Cobra Group keeps winning over both clients and customers, effectively delivering products and services to the target market.

Cobra makes it to Thursday Island

2009-11-13T02:49:00.000-08:00

A company that's ever expanding, The Cobra Group recently made it to ‘Thursday Island’, situated just 40 kms off the Australian mainland. The tropical island with a sparse population of just 3500, is not considered by many as a market with much of potential, but since The Cobra Group thinks the unthinked and does what others may not dare to do, the company ventured to send its marketing team to ‘Thursday Island’.

The response was in fact 100% positive and the team returned triumphant, after having secured for the client a good number of customers. It was for a client in the Pay TV sector that The Cobra Group had ventured to make inroads into the ‘Thursday Island’ market. The locals in the island not only came in to sign up as customers, they also appreciated the visit by presenting the team with a calendar featuring local dignitaries. The Cobra Group thus adds another feather to its cap of achievements in direct marketing.

Cobra Group creates ripples in the Pay TV sector

2009-11-06T01:01:00.000-08:00

Reports streaming in state that The Cobra Group is doing great in the Pay TV sector, an area that the company has ventured into quite recently. At present, the group is in just four countries, namely the UK, Australia, Italy and Ireland. The company strives in fact to bridge the digital divide providing potential customers top quality digital entertainment. It's not just the acquisition of customers for these clients that Cobra is concentrating on. The company also seeks to educate and enlighten customers on the benefits of the digital revolution which is on a real big boom. The most innovative of strategies are being thought out and implemented. The most energetic sales and marketing guys are chosen to carry out the campaigns in this sector. The Cobra Group would no doubt very soon venture into the Pay TV sector in other countries as well.

Cobra: Perseverance is the key

2009-10-30T05:07:00.000-07:00

Perseverance- that's the key to the brilliant success that The Cobra Group has been enjoying over the years. The company, ever since it was formed in 1988 in Sydney, Australia, had made it a policy to earn its successes by working hard. The Cobra Group and those working for the many marketing campaigns run by the company's independently contracted associate companies believe, and believe it firmly, that success earned by using short-cuts are transitionary ones and won't do any good to the company or its clients. Cobra understands the importance of reputation management not only for themselves but the clients they represent. The company has always wanted its successes to be long lasting. Moreover for a direct marketing company to subsist, it's imperative for it to maintain the success rate in a consistent manner. It's perseverance that's needed, first and foremost, to attain such a kind of success-rate, hence those who are part of the many marketing ventures of The Cobra Group have been coached to work on and on until they see the rays of success breaking clear upon them.

Cobra: Past meets present; future in the making

2009-10-23T03:03:00.000-07:00

In the charity sector, Cobra Group Australia The Cobra Group has always been eager to develop lessons learned from past history. At a time when people don't seem to be that interested in brushing up on their history, The Cobra Group believe that history has a lot of lessons to teach us and lots of tips on life, hence the company seeks to learn from the past, which includes its own past, the history of direct marketing itself and society at large. It's based on the knowledge thus gained that the company seeks to mould its present and that of all those associated with it, including clients and customers. The company also seeks to contribute its share for the betterment of the future, banking once again on the lessons that it learns from the past. A better future for mankind has always been the motto of The Cobra Group, the real trend-setters in direct marketing.

Cobra: Hare and the tortoise, rolled into one

2009-10-16T03:47:00.000-07:00

It's a blend of the hare and the tortoise, as far as The Cobra Group is concerned. We all know the story of the hare and the tortoise and also how the tortoise beat the hare and proved that only the 'slow and the steady win the race'. The Cobra Group, which has always been setting trends and records in direct marketing, however attempts a blend of the hare and the tortoise. The company, with full support from a team of die-hard sales and marketing professionals, sometimes goes fast, super-fast, like the hare, especially when going fast is the need of the hour. But at other times, the company believes in moving slowly and steadily, like the tortoise, registering success stories one after the other in a rather systematic and consistent manner. This combination of opposite traits in the best possible manner, plus the bringing together of the best of sales and marketing talents, is what makes Cobra's flight to success smooth and eventful as well.

Cobra: Quality in recruitments!

2009-10-12T23:12:00.000-07:00

Those who have been fortunate to associate with The Cobra Group, especially on the recruitment side, know that the company always stresses on the 'quality' aspect in all its recruitments. All the independently contracted associate companies that function under the Cobra umbrella have made it a policy of sorts to go only for quality recruitments rather than simply adding on sales and marketing personnel one after the other as if on a recruitment spree.

Of course experience doesn't count much as Cobra's associate companies have always been making high-profile marketing professionals out of comparatively inexperienced ones and even novices. But this doesn't mean that there is no criterion at all. The quality of people who are taken in are accorded prime importance and it's assessed as to whether those taken in can meet challenges head on and fight it out to make their way to the top. It's this trait, of going only for the best of the lot when it comes to recruitments, that keeps The Cobra Group and its associate companies ticking so wonderfully well.

Cobra and market intelligence

2009-09-25T02:39:00.000-07:00

Regardless of the market situation of its clients, The Cobra Group has the right tools to attain measurable results. The market intelligence and insight into the buying patterns and decision making processes are excellent for the business. It is with the vast experience of over two decades and the positive attitude with which the team has moved forward that has kept The Cobra Group as one of the leading direct marketers in the world today. Whether it is to educate, engage, acquire or retain the potential customers, the credible clients of The Cobra Group has always relied on the company's trendy strategies and innovative strides of taking the product or service to the target customer. The Cobra Group has remained the first choice of customers mainly because of the proactive approach towards the needs of the target market.

Cobra flags off new promotions arm in Australia

2009-09-18T04:17:00.000-07:00

Here comes a new promotions arm from The Cobra Group in Australia. The company is flagging a new promotions arm which specialises in product launches, sampling, shopping centre promotions, trade shows, direct flyer distribution, corporate functions, merchandising, corporate office drops, market research and mystery shopping.
It should be remembered that The Cobra Group, in Australia means a lot, because it was here that the company had its genesis more than twenty years ago, hence customers and clients in the country, who have always been rendering uncompromising support to Cobra and its marketing ventures, mean a lot to the company. The aim of course is to go in for extensive coverage and ensuring more of the Australian populace is brought into the company's sway. Plans are afoot in a more systematic manner. Cobra is set to turn new leaves in its life-story.

Cobra: For the people

2009-09-11T03:32:00.000-07:00

It would be apt to call The Cobra Group a direct marketing company that stands for people and their interests. The company, with more than two decades of successful direct marketing experience to its credit, has always thought of people and their interests, it’s at the forefront of everything they do. The choice of brands promoted, the devising of strategies, way to market products it's all done with the customers – the people - in mind. It always been the uncompromising support rendered by the customers the world over that has kept Cobra on the go. And hence, it has been imperative for the company to make sure that customers continue to support all its marketing ventures. Cobra builds up its success on this uncomprising support.

It's celebration time for Cobra India

2009-08-27T04:39:00.001-07:00

It indeed is celebration time for Cobra India. Amit Baid is India’s new Organisational Head! A young, self-motivated marketing professional. Those at the helm of affairs in Cobra India, including Vice President Sai Prakash, knew that Amit Baid would make a very successful career in sales and marketing and they believe that he will touch even greater heights in the near future.

Amit Baid, who is just 29, has a very positive attitude to keep him going, and a very clear vision. He has always been a motivator, for himself and for others too and has always kept a caring attitude towards all his colleagues.

Amit Baid's achievement is another milestone in the growth of Cobra India, which has been registering success stories one after the other in the past few months.

You get to identify with Cobra easily

2009-08-24T22:10:00.000-07:00

Customers the world over have seen The Cobra Group impact their lives through their direct marketing ventures. It's through the building of rapport , the ease with which they identify with the company, that works wonders for Cobra and its ventures. Representatives of the company have, over the course of the years, developed a very direct rapport with the members of the public. They understand the customers, their tastes and interests precisely and bring them the right kind of product at the right time catering to their needs in the most appropriate way. It's this that has won for Cobra millions of customers in different countries across the globe.

What makes Cobra different?

2009-08-20T04:53:00.000-07:00

That The Cobra Group is different in many ways is an acknowledged fact across the globe. But what makes the company different? Let's take a close look:

Cobra maintains a direct professional touch with customers, making it a point to safeguard their interests in all ways possible.
The company makes it a point to assess how a particular product will benefit the customer as much as the selling of it will bring benefits to the client company.
The driver is on value-based marketing rather than solely a profit-oriented one.
The company has always welcomed those who dare to experiment and try novel ideas and strategies.
Changes are always welcome.
The company seeks to bring to the customers the best of brands and nothing but the best. There's no compromise on quality.
Cobra always finds time for social and humanitarian causes, like the work done in Sierra Leone, Philippines etc.

Cobra believes in the basics

2009-08-17T04:01:00.000-07:00

The kind of success that The Cobra Group has been registering through the years can be attributed to a lot of reasons. Prominent among those many reasons is the belief that the company has the basics of sales and marketing cornered. This kind of a belief makes it possible for Cobra professionals to form a better understanding of people, their likes and dislikes and eventually forge the most direct of relations with customers, thereby ensuring the best of results on behalf of the company's many clients. It's this belief in the very basics of marketing principles that has helped The Cobra Group cement its position as an undisputed leader in direct marketing.

Cobra: A big 'Yes' to Optimism and positivity

2009-08-13T04:40:00.000-07:00

When it comes to people and their attitudes, The Cobra Group has a well defined policy. It's always looking to remain positive. Cobra has never encouraged negative attitudes. As for optimists and those with a positive attitude in whatever they do, the company has always encouraged their input and participation. It has been a belief with the leaders in the company that pessimism and skepticism doesn't work in a field like direct marketing. To be successful in this field, one has to be able to remain upbeat and positive every day. And for this to happen, one has to be spurred on by positive thoughts and attitudes. Cobra has in its team optimists and positive-minded people that continue to provide excellent results.

With Cobra, it's all very simple

2009-08-06T01:50:00.000-07:00

With The Cobra Group being there, it's all very simple in the direct marketing sector. Of course direct marketing is an area with its share of intricacies and you won't be able to make it unless you know how to get through. As for Cobra, it's become second nature as the company has been in the field for over twenty years and has a team of well-informed professionals who are up-to-date regarding the trends and changing market place. They are also well-tuned at recognising changing customer tastes. For Cobra, the intricacies of direct marketing are not that intricate at all. So when the company takes up the responsibilities of promoting a clients products or services, it all becomes simple, very simple. Planning and implementing strategies, finding the right kind of customers, promoting the brands and everything related to it is done in a rather smooth and easy manner and the clients just need to sit back and reap the results. Yes, if you have got a product to promote and are rather less inclined to get yourself into the complexities of direct marketing, Cobra Group can help you by providing the best and the simplest of direct marketing solutions.

Lots of new job opportunities with Cobra

2009-08-03T03:35:00.000-07:00

There are always lots of job opportunities with The Cobra Group in the direct marketing sector. Since Cobra is always expanding with more and more companies joining its client list and newer sectors being included day by day, it's of course natural that new job opportunities are generated. The interesting thing about this is that it's not limited to any particular area or country. This is a worldwide phenomenon. The company has always been offering opportunities to people with the 'go-getter attitude'. Young or old, experienced or inexperienced, Cobra has never placed importance on experience and has always encouraged people who were willing to work hard and make things happen. The Cobra Group has grown with many such people contributing to its growth, with their hard work and their zest to go on and on.

Cobra banks on customers' 'perceptions'

2009-07-30T02:03:00.000-07:00

“Marketing is not a battle of products, it's a battle of perceptions”- says Al Ries and Jack Trout in their book 'The 22 Immutable Laws of Marketing'; and Cobra Group has always been banking on these perceptions. The book, elaborating on the point, says that marketing is all about perceptions, ie, how people perceive products. Of course this view is about marketing in general. Coming to direct marketing this seems to hold even more significance.
Cobra indeed banks on the perceptions that customers form of the products and services they offer. One of the most interesting things is the company and its representatives play a decisive role in forming these perceptions. The field representatives, who forge a direct rapport with the customers, have a thorough idea of the tastes, needs and even the budgets of the potential customers. They present and promote products keeping all this in mind.
However, before going for actual sale, they make sure that the customers have formed in their minds the right kind of perceptions about the products they seek to market. And then their job becomes easy. This has made things easier for The Cobra Group as sales and marketing personnel working with the company have always been coached to think on such levels, in a very systematic and methodical manner.

'Cobra Supports': A project for Sierra Leone

2009-07-27T23:19:00.000-07:00

Striving to provide support to people in the African country of Sierra Leone, The Cobra Group has come up with a project named 'Cobra Supports' which functions in tandem with the Sierra Leone Red Cross Society. Cobra Supports and the Sierra Leone Red Cross Society have helped to provide community-based health care to vulnerable communities in Sierra Leone, a country that has been badly affected by a decade of conflict, leading to lots of health problems and low life expectancy.
The project seeks to do the following things for the vulnerable communities in Sierra Leone:
Providing clean water
Helping people receive MORE information and help on how to treat themselves when ill, as well as preventative measures to avoid illnesses. They are even preparing preventions for ‘Swine Flu’.
Bed-nets to prevent bites and diseases leading to malaria
Mother & Baby care
Cobra Supports along with the Sierra Leone's 11,000 volunteers working across all fourteen districts in the country has helped to improve the health care system and provide at-home remedies for the country.

There was no looking back for Cobra!

2009-07-18T02:05:00.000-07:00

It’s over twenty years since Cobra first made its entry into the direct marketing field. It certainly has been and continues to be a very successful business. The company first began operating in 1988 in Sydney, Australia and right from the start it established itself with a framework that continues to provide dividends to this day. That framework is founded on the principles of never looking back, continuing to innovate and explore new ways of bringing products and services to the market. Over a relatively short period the Cobra Group has now become a global leader in the area of direct sales and marketing.

Cobra delivers quality service

2009-07-15T01:57:00.000-07:00

To succeed it takes preparation and perseverance – The Cobra Group has succeeded in the direct sales and marketing world by showing it is always prepared for any eventuality and will persevere through the ups and downs of the sales world. Through all of this the company has managed to consistently maintain its position among the top direct sales and marketing companies, a company with the right approach and with the people with the right attitude.

The Group provides intensive training for its representatives, to deliver quality service and results. The sales personnel are instructed in how to plan prepare and act in a way to achieve measurable results.
This remains the key to obtaining exceptional direct marketing outcomes. The Cobra Group continues to lead the way in direct sales and marketing.

Cobra upholds its credibility

2009-07-14T02:23:00.000-07:00

As a fast paced and growing direct sales and marketing company, The Cobra Group is expanding its client base and this demands that the group retains its credibility. The company is spread over 20 countries and is acquiring customers in a variety of industries on a daily basis. As and when the group enters into a new territory, it is opening up career opportunities that are becoming more challenging and rewarding than ever before. Well trained and presented Cobra professionals deliver the best in direct sales and marketing results that satisfy not only their clients but their customers as well.
The Cobra Group offers a variety of solutions for not only businesses but individuals looking for exciting career opportunities and of course customers who are looking for an easy way to acquire products and services.
The Cobra Group continues to grow its reputation for delivering high quality services.

What Cobra does in the sports sector?

2009-07-14T02:09:00.000-07:00

So, what does Cobra provide in the billion dollar sports industry? Well, it can be said that The Cobra Group is making the best use of direct marketing tactics in this sector too, like in any other sector that it has ventured into. Beginning with Australasia and then spreading out into Europe too, the company's sports division has been providing sales and promotional activities on behalf of leading sports teams and clubs and has been focussing on delivering creative interaction with customers and fans in stadiums, arenas, clubs, shopping malls etc. Though such innovative strategies and techniques are mostly targeted at sports lovers, it's the sports clubs and teams that will gain the most out of this. The revenue generated by these clubs and teams are increased considerably as a result of Cobra Group's innovative marketing strategies.

Cobra Group conducted 'The 2009 Administration Weekend'

2009-07-13T02:53:00.000-07:00

Crowne Plaza Resort, Hunter Valley, witnessed 'The 2009 Administration Weekend' held by The Cobra Group. Administrators flew in from all over Australia, New Zealand and Asia for three days to discuss relevant topics and set goals for the future.
The Administrators were welcomed into the conference hall with learning resources and a giant 1000 piece jigsaw puzzle, which created a perfect platform to meet, network and challenge the mind throughout the conference. With the theme of the weekend in mind each person was given a piece of a jigsaw puzzle and was entrusted to find the people who they fit with. There was excitement in the air each time partners were found and friendships were formed.
The Administrators gained further knowledge through discussions conducted on various topics. The topics were on Time Management, Goal Setting and Effective Communication. The weekend turned out to be a great opportunity for the participants of The Cobra Group to build relationships with Administrators within their organisation and to enhance their skills.

Cobra's project for School children

2009-07-08T04:22:00.000-07:00

Schools in the Philippines were renovated from a dilapidated condition by the Charity division of The Cobra Group. ''Making Schools Ready' is a project funded by Cobra and is aimed at changing the lives of school children. Thirteen schools in the Antique province have been chosen by The Cobra Group. The selected schools were among those that not only lacked proper school facilities but also were lacking in teaching/learning aids and processes. Under this project The Cobra Group can help the students by providing them with improved classroom facilities and new learning resources, such as reading materials and also a mobile library. Some senior management of the Cobra Group have since visited the schools to evaluate the situation after the project was completed. The group was welcomed with beaming smiles and were humbled by their expressed gratitude.

Cobra and its international leaders

2009-07-07T03:21:00.000-07:00

Cobra is expanding. All thanks to their clever leaders guiding the teams in their respective territories of marketing. The following Owners have expanded their organizations into the following countries:

Mike Moore-Indonesia
Mick Rose- Spain
Paul O'Farrell-Spain
Mark Henderson -Portugal
David D'Agostino- Italy
Darren Chang- Singapore

All of the above have succeeded through determination, leadership and also because of the backup of the Cobra support staff, CobraLive, company manuals, other Owners, Country Heads and Vice Presidents. Therefore, Cobra works as a cohesive family irrespective of how far spread the members may be around the world. What is important is that everyone works for a single cause and the Cobra Group is proud of its members.

Cobra develops leaders

2009-07-06T06:49:00.000-07:00

Cobra Group believes in developing credible leaders who are also excellent presenters. Articulating an idea effectively to the entire team is a quality every leader should have. This is an acquired skill and therefore needs to be developed through practice. Conducting workshops to hone presentation skills every now and then is how Cobra goes about this. The Group gives ample opportunity for its members who have the right attitude to develop and showcase this vital skill. All attendees to these programmes vouch for its effectiveness and the results are seen in each and every presentation made - The speakers/presenters at Cobra discuss ideas with clarity and authenticity to their team.

Cobra's focus - from individual to company growth

2009-07-04T03:26:00.000-07:00

The Cobra Group does business with high hopes for the people in its fold and yet achieves their business targets, at the same time. Like they say, to make a change in the world begin first with yourself - it's with this thought that Cobra professionals begin their day. The company has a set of practical tips for the Administrators to adhere to. From day one they are aware of their role and for what they have been given such a responsibility. To make the difference they go the extra mile and interact with the personnel more and also make sure that they are well informed in all related matters. Cobra pays special attention on individual development which makes them grow in-step with the growth of the company.

Cobra cares for its sales personnel

2009-07-03T03:48:00.000-07:00

Cobra advices frequently, on the hurdles and sticky situations that sales personnel may have to face in their daily routine of sales and marketing. Cobra has separate descriptions for disciplinary procedures and grievances, capable of solving any problems that may come up between any persons within the organisation. The members are free to communicate their problems either individually or collectively and immediate solutions are granted to them. Cobra's top heads frequently communicate with the sales personnel, providing them tips on how to improve their promotional activities. The Group follows an impressive set of procedures for every sensitive situation its sales force has to face in the day-to-day life of business. This contributes in its own way towards the company's success.

Cobra is “live 24/7”

2009-07-02T02:57:00.000-07:00

The Internet has inevitably turned the world into a global village. Like all businesses these days Cobra too has used this in the best possible way by introducing a web-based portal called “Cobra-live” to collate all its information in a one-stop service portal. Cobra uses this platform to make the system, “live 24/7”, accessible to computers all over the world. “Cobra-live” not only acts as a one-stop service provider to all the MCs, but also serves as an ideal forum for sharing knowledge about effective sales practices. Today, Cobra-live has evolved into an important business tool for the Cobra Group.

Cobra with proactive plans for Telecommunication in India

2009-07-01T03:18:00.000-07:00

Mumbai, India hosted the Telecommunication Division event of the Cobra Group. The main programme for the day was the introduction of a new plan, called “Mission 10,0000”. The strategy was discussed by the Group's Vice President and Country Head, Tony Fernandez. Mission 10,000 is a plan put forward to achieve 10,000 sales a month. The discussions were followed by Recognitions & Rewards presented to all the Owners and MAs who have excelled in the Telecom division. The whole team is geared up to attain the best results in the coming months.

Cobra promotes three youngsters to Owners

2009-06-30T03:18:00.000-07:00

Before the excitement of the three young women, (Shubhangi Shivaji Shinde, Komal Raj and Rina Rajpal) who were promoted in the beginning of June, is over, another set of three are promoted in India. Varun Agarwal, Anjali Barkur and Kshitiji Harsh are the three whizzes who joined the list of Cobra Owners. They are excited with the achievement and expressed gratitude to the experienced leaders, who gave them support and expert advice. They are treading forward with a grateful heart and a determined mind to help many more achieve their dreams. It’s also being heard that more Cobra professionals from India are set to follow suit and turn owners in the coming months.

Cobra instills a healthy competitive spirit

2009-06-29T02:04:00.000-07:00

The “Recruitment Admin of the year” is a programme held to instill a sporting competition among adminstrators. Such competitions inject the much-needed colour and incentive to the routine of daily business. Conducting these competitions also bring a number of credible leaders under a single scoreboard for performance analysis in different areas. This also gives a feedback to the hardworking sales personnel to enhance results in the stream of direct marketing. The main aim of Cobra in conducting such programmes is to show the administrators, the quality, capability and long-term thinking capacity of the members of the organisation and also as a means of achieving the ultimate goal of increased productivity.

Cobra brings in 54% charity donations via face-to-face marketing

2009-06-27T01:40:00.000-07:00

Let's put out a percentage value today - The Cobra Group has brought in 54% of the total charity donations in U.K in the year before! As many as 680,000 donors were signed up through face-to-face marketing and the Cobra Groups charities division in the UK has contributed to over 50% of these, according to its figures. The Cobra Group Vice President, Michael Scully, enthused by the results, says, “This is huge news... and should be shared across all Cobra countries. Crew Leaders should be spreading this news to their teams! It's an amazing achievement." In this context it is also important to note that the number of people signing up to give to charity through face-to-face marketing, has gone up by 16% in 2008/9. It's direct marketing companies like the Cobra Group, who are responsible for such a huge growth. The fact that Cobra alone brings in more than half of the total donations in UK is remarkable!

Cobra professionals make the most out of each day

2009-06-26T02:56:00.000-07:00

For Cobra professionals, it's making the most of each sales day that counts. And for this, they follow a few rules, which give them the best of results. These basic rules can of course be practised by any sales professional anywhere in the world :-

1. Treat each person you interact with as the most important, irrespective of his identity or role. This helps in establishing a positive rapport with the customer.

2. As you have limited time at your disposal, you need to invest your time with people who are most likely to accept your offer. Wind-up the sales process as quickly as possible if you feel that it's no longer a good investment in time.

3. Never make your customer feel that you are always trying to sell them something. Give them the feel that you are relationship oriented and not transaction oriented.

It's sales principles like these that help Cobra professionals make the most of their working days.

Cobra and home security

2009-06-18T01:57:00.000-07:00

Home security is an area that's not to be taken lightly, say Cobra professionals. They take much interest in the welfare and safety of their customers and keep reminding people of the importance of home security. Though this is all a part of the customer acquisition programme, for the direct marketing giant, home security is big and therefore really important. The intimacy that is shared with customers makes it imperative for the Cobra Group to view home security with utmost seriousness. As usual, Cobra professionals resort to face-to-face techniques to create awareness among people about the need for keeping their homes safe, and then offer them safety solutions, including wired and wireless alarm systems etc. For others, home security may seem a low-profile sector with not much profit involved, but for Cobra, its the safety and welfare of the public that's of utmost importance and ultimately this is what matters.

Cobra Group derives much mileage out of site marketing

2009-06-17T04:36:00.000-07:00

Site marketing is one of the marketing techniques that the Cobra Group uses to the maximum, and so derives maximum mileage out of it. Of course, Cobra vouches mostly for doorstep marketing and also resorts to B2B Marketing. But site marketing helps Cobra in generating high volume of sales, especially for those products which need to be promoted and marketed among large number of people, on a collective basis. Cobra representatives, who represent the client companies and their products, speak to people at places like shopping malls, airports, railway stations, trade fairs etc. This helps them create awareness about products and services offered among a large number of people, at one go and consequently raise high volume sales too. Many reputed companies have expressed their liking for Cobra's site marketing strategies. Cobra Group has made use of site marketing with 100% efficiency in different countries and has proved that it's of extreme importance in direct marketing.

Cobra gets 4000 new customers every week in insurance sector

2009-06-15T23:14:00.000-07:00

The financial and insurance arm of the Cobra Group created records of sorts by bringing in 4000 customers per week in the UK alone. Cobra has an excellent and extensive track record of having acquired the most number of customers for the world's leading credit and store card issuers. This feat of securing 4,000 new customers every week has been achieved by Cobra's insurance channel alone is to be noted!

In the financial sector, Cobra employs the best of sales and marketing strategies and comes out with the best of results. Strategies like conducting promotions in high-traffic branches, retail stores, and at sponsored and general events; making field representatives deliver better results by providing them with better training and better incentives etc, are just a few among Cobra's tactical measures. Cobra has thus succeeded in bringing in revolutionary changes in finance and insurance sectors.

Cobra's long awaited Admin Weekend Program of the year is Scheduled

2009-06-15T01:44:00.000-07:00

Cobra Group has charted a weekend program for 'owners' in Australia and New Zealand, scheduled to be held from the 18th to the 21st of June, 2009. This is an annual affair but, Cobra sees it as a very important event. The venue of this year's Admin Weekend is the Crowne Plaza, Hunter Valley, North of Sydney, Australia. This event will be a great opportunity to provide the Administrators with the tools to improve their day-to-day operations to better their respective companies at large. The Admin weekend Programme is an opportunity to network and share ideas with over 100 other Administrators in similar roles.

The meetings scheduled comprise of Organisational and Divisional meetings and also a few General Meetings which will include topics like Legal, Accounts, Recruitment, Organisation, Housekeeping Etc. These meetings will be beneficial to the Administrators and between the meetings and the network gatherings the weekend should be a full learning experience. This is indeed an opportunity for Cobra owners to invest a portion of the time at their disposal and come out with valuable know-how.

What's Cobra's ultimate dream?

2009-06-11T23:26:00.000-07:00

So what exactly is the ultimate dream of the Cobra Group - the trendsetters in direct marketing?

A world, or rather a market domain, where the sun never sets - this is the dream that Cobra Group has always been holding as its goal. Every individual associated with Cobra has been sharing this dream as an individual goal of sorts.

Spread vastly across Europe, Asia and Australia, the Cobra Group is already a key player as far as the world market is concerned. The way things have been happening for Cobra in the last two decades of its operations, it's a almost a given that Cobra will soon be a global marketing leader.

For a marketing concern like Cobra, which banks on innovative ideas and strategies, such a dream is only justifiable.

Cobra offices automated

2009-06-10T02:14:00.001-07:00

Cobra offices in the U.K and Ireland will now be automated with the installation of 90 Kodak i160 departmental scanners for document scanning and capture. This has been done with a view to streamline the contract processing by making it faster and to save both time and money. The ever-increasing volume of contracts being processed daily at Cobra (about 7000 to 10000 contracts) has prompted this move. The money and time spent on processing and couriering these contracts will now be minimised as a result of this automation. Things will also be more fool-proof and error-free!

Cobra : Think Ahead and Stay Ahead

2009-06-09T03:15:00.001-07:00

The Cobra Group is dedicated to providing strategic acquisition solutions and generating the best possible return of investments for the clients. The company keeps in pace with the dynamic environment of marketing with innovative strategies by thinking ahead. Cobra professionals are trained to work according to the trends in the business and so achieve remarkable milestones. Cobra is the right place to be to taste success in your professional life.

Cobra encourages go-getters!

2009-06-06T02:57:00.000-07:00

With an excellent track record in direct marketing, the Cobra Group has proved that it's a leader in the international marketing industry. A Cobra employee is encouraged to be a go-getter and so as a professional emerges a winner. So, if you are buzzing with ideas, Cobra is the right place for you to hone your skills and grow in your professional life.

Cobra Brings Home What it Needs

2009-06-05T00:17:00.000-07:00

The worldwide presence of the Cobra Group is helping it in effectively acquiring customers across the industries. The clients on their part are enjoying Cobra's marketing solutions that deliver a large number of reliable customers. Cobra's global reach helps to generate massive brand awareness, and deliver to its businesses, exceptional volumes of new customers. The company is dedicated to provide strategic acquisition solutions and generate the best possible return of investment for the clients. The Group keeps abreast with all the latest in the world of direct marketing.

Cobra's Experts Inspire!

2009-06-04T03:10:00.000-07:00

The Marketing Office's Support Team is a team of Cobra leaders who consistently motivate the Owners to get the most out of their business. The Support Team provides a sense of relief to the owners who feel that they have the backing of a great team - this is probably one of the greatest strengths of the Cobra Group. The campaign 'Optus Divisional Weekend' was an opportunity for the top leaders to learn and seek solutions to problems.
Optus Weekend was extremely productive, showing many of the leaders the real potential that they had. The leaders talked about things like unlocking skills that were previously known but were forgotten for whatever reason, utilizing 'retrain' in the best possible manner by understanding its actual meaning, the phenomenal impact of effective sales training and lot more topics.

Cobra is on a winning streak

2009-06-03T01:51:00.000-07:00

The Cobra Group is on a winning streak and has been on an upward curve since its beginning, in the 1980s. Cobra professionals have busy enough to never have had time to rest on their laurels. The direct marketing sector is where the Cobra Group's level of success should be measured and this where the main focus of the company is. Cobra has always sought to go the direct way - straight to its customers without resorting to any inanimate media in between. The dealings that the Cobra Group has with its clients and customers are transparent and candid enough to win wholehearted support from all quarters to keep the company unaffected even during these tough times.

Cobra: 'The tough gets going'!

2009-06-01T03:55:00.000-07:00

'When the going gets tough, the tough gets going'- this has been true for Cobra Group professionals at all times and more so these days. The going, as we all know, is very tough in the world market scenario, recession is hitting hard and forcing a global meltdown.

At a time when many marketing companies are keeping a low-profile or seeking to invest their money in comparatively safer business sectors, Cobra Group continues to deliver good numbers and have not dipped below the usual '50,000 new customers per day' mark. Sales for Cobra's client companies have been high and the customers are happy to get their money's worth.

Cobra did turn to newer sectors, like sports and entertainment. But at the same time, the rate of success that Cobra Group has been having in sectors like telecommunications, the finance industry etc has been maintained. For the Cobra Group, it's relatively smooth sailing even during these tempestuous times.

Cobra Group started as a Consumer Products Industry

2009-05-30T00:10:00.000-07:00

Cobra Group began its business in the consumer products industry. The Consumer Product Division is the oldest division of the Cobra Group and offers the public a very convenient way to purchase a wide range of stationery, clothing, electronics, toys and gift-ware, all at hugely discounted prices. This is marketed through Cobra's original business-to-business channel, serving customers in their workplace and offering them value for money, convenience, direct access to products from the workplace (thereby saving them the inconveniences of high-street shopping) and an exciting range of products.

Cobra acquires over 50,000 new customers per day

2009-05-29T01:32:00.000-07:00

The Cobra Group is working wonders in the direct marketing sector, and has created records of sorts by acquiring over 50,000 new customers per day for its client base. Spread over 26 countries and having a large clientele in industries like utilities, telephony, financial services/insurance, security, charities, merchandising and promotional marketing, the Cobra Group adds over US $ 5 billion to the clients' bottom line per year, globally. This kind of spectacular outcome is what makes Cobra bankable to companies the world over.

At Cobra, the thrust is always on creating results-oriented and actionable relationships between the brand and the consumer, thus benefitting the client companies and the consumers alike. With its unrivalled support network, the group has succeeded in satisfying its clients as well as its customers and has never sought to stoop to compromises, especially in rendering its services to either group.

The Cobra Group, thus gives the kind or results that others in the fray cannot even think of. This is how Cobra has become the undisputed leader in direct marketing.

Cobra Group unravels new forums in the world of marketing

2009-05-28T04:05:00.000-07:00

The Cobra Group has the global reach to generate massive brand awareness, and deliver your business unprecedented volumes of new customers. With a network of over 8 thousand field representatives in 21 countries, Cobra has earned a reputation for successfully completing its day-to-day commitments with impeccable perfection. The company, which engages its Sales Force in an innovative and progressive structure, regularly conducts conferences to continue inspiring marketing professionals around the world. All events by Cobra are designed to continually support learning and development within the structure after proper analysis of the dynamic market outside.

Cobra's Live and let live policy

2009-05-26T23:21:00.000-07:00

The Cobra Group believes in the 'live and let live' policy, and trusts that there's a piece for everyone in the direct marketing pie.

In this age of competition, it's of course the fittest who survive and go up the ladder of success. But the most interesting thing about Cobra is that it has not only managed to go up the ladder of success, but has also been maintaining friendly relationship with peer companies.

Cobra Group, which has been pioneering trends all along in the direct marketing sector, has also made it a policy to help out and guide others in understanding trends and working out strategies. This has helped Cobra in earning both friends and goodwill.

Cobra Group Keeps On Diversifying!

2009-05-25T23:59:00.000-07:00

As Cobra Group is diversifying its client base and expanding into newer territories, career opportunities are increasing and are turning up more exciting challenges than ever before.

With a worldwide presence in more than 20 countries, the Cobra Group is effectively acquiring customers across the board, thereby, giving its clients unrivalled exposure to their marketing solutions, which in turn brings in the consistent customer that products need.

Whether you are running a business or aiming to quickly and effectively expand your customer base, the Cobra Group and its affiliate network is where you need to be to achieve your goals.

COBRA GROUP Into the DIGITAL WORLD

2009-05-24T23:51:00.000-07:00

The Cobra Group has finally taken the plunge into the Digital World - a rapidly expanding market sector. With digital television and radio platforms sweeping across the globe, Cobra assists many of the world’s leading digital feed providers in customer acquisition, thereby cornering geographical areas of the market in the process.

By introducing hundreds of thousands of global customers to the exciting world of digital entertainment, Cobra plays a key role in bridging the digital divide. Cobra sees exciting possibilities in the realm of entertainment of cable, satellite, television and radio.

Cobra, today, has big names like that of SKY, Austar and Showtime Arabia in their client base. These international clients want Cobra to help them create impressive brand appeal across the residential and event markets, in order to achieve timely and measurable results in this rapidly-advancing sector.

Cobra Group's Key Element Of Success

2009-05-23T01:43:00.000-07:00

The Cobra Group’s worldwide client portfolio includes some of the leading brands in financial services, pay TV, telecommunications, utilities, sports, entertainment, home security, charities and consumer products. With a network of over 8 thousand field representatives in 21 countries, Cobra has the global reach to generate massive brand awareness, and deliver your business unprecedented volumes of new customers.

The success achieved is due to clever recruitment and sustained quality training at every level of the company. Cobra's policy to find performance-driven individuals who place the highest value on customer service has been proven as its Key Element of Success over the years.

Cobra has something for sports enthusiasts too

2009-05-22T02:17:00.000-07:00

The Cobra Group has always been trying to cater to all sections of the international population. For sports enthusiasts the world over, Cobra has big plans in the offing.

The Cobra Group has within the realm of direct sales and face-to-face marketing, come up with its Sports and Entertainment division - the youngest among all Cobra divisions. Innovative ideas are being worked out, keeping in mind the tastes of sports lovers the world over.

Cobra now provides prominent teams and clubs with sales and promotional activities and arranges creative interaction between sports buffs, fans and customers in places like stadiums, clubs, shopping malls etc.

Cobra's foray into the world of sports and its effects remains to be analysed but it should without a doubt generate more revenue for the concerned teams and clubs.

Cobra Group's Exclusive Route-To-Market Strategies

2009-05-20T23:51:00.000-07:00

The Cobra Group has a very effective and successful route-to-market strategy and helps clients select the optimum mix of direct routes to various global markets.

Business Development and Programme Managers consult the clients to ensure the best-suited strategy for their product before the commencement of any new campaign.

The Cobra Group has invested heavily in securing relationships across the globe with leading suppliers, agencies and retail outlets to enable their sales network to access prime venues. Site Marketing is an increasingly popular and successful way to engage the potential customers in the Human Commercial.

The Field Sales Representatives of the Cobra Group speak to people in high-footfall locations such as shopping malls, airports, train stations and trade fairs. This can generate not only high volume sales, but create massive brand awareness as well.

Telecommunication: Cobra repeats success after success

2009-05-19T23:35:00.000-07:00

The telecommunications sector is served by one of Cobra Group's longest running divisions - one which has seen great success since the global introduction of telephony deregulation.

The advent of Voice over Internet Protocol (VoIP), broadband, and evolving broadcast technologies has presented the Cobra Group with the challenge of educating the private market on the benefits of a consolidated platform. And taking cue from the feedback, products are now being designed with the individual needs of customers in mind.

Cobra has unrivalled customer acquisition volumes over the years. Keen attention is shown towards updating strategies and innovating the approach as clients continue to develop their product offerings in the sector.

Why people depend so much on The Cobra Group?

2009-05-19T02:12:00.000-07:00

The Cobra Group's credibility and popularity is proved by the fact that so many people depend on the Group all over the world to a certain extent.

Those who depend on the Cobra Group include the companies who want to market their products and services using the Group's expertise and also the customers who want to choose and buy what's best for them.

The Group has a thorough idea of the needs and tastes of both its valued clients as well as its customers, who are of equal importance. Therefore, on the one hand the Cobra Group markets products keeping in mind the nature of the product and the needs of the client company, on the other hand, the Group understands the tastes of the customers and bring to their doorsteps the products that suit their requirements.

It's this wholehearted urge to be one with its clients as well as its customers that has been the secret behind the enviable success enjoyed by the Cobra Group down the years.

Cobra Group contributes $180,000 to educate thousands

2009-05-15T01:18:00.000-07:00

The Cobra Group with more than 800 companies in its clientele has made news by contributing $180,000 to educate thousands of children in Philippines. It's not just the arrangement of funds that the Cobra Group has done; in fact it has been involved in implementing things at all levels, with representatives being present to supervise everything personally.

This move by the Cobra Group is in fact an extension of its association with 'Save the Children' and all the fund-raising they have done for numerous charities down the years. All the same, the group felt that it was time to give something back to the world's children. As a result, the Cobra owners around the globe joined hands and pooled in as much as $180,000 for building and refurbishing schools in Philippines. This, the Group did with their representatives supervising each and every thing.

The Cobra Group has sought to uphold the tradition of service it has been maintaining down the years and has also added to its reputation in the market and among its many clients. The famed professionalism that is seen in the marketing efforts of the group is also apparent in these noble endeavours as well.

Cobra Group and Save the Children

2009-05-14T05:37:00.000-07:00

Project in Focus: Cobra Group rebuilds elementary school in Nagbangi

The Making Schools project funded by the Cobra Group (Cobra) covers the province of Antique in the Philippines.

visit http://www.savethechildren.net/australia/corporate/cobra/cobra_school.html to read more

Cobra: Spreading far and wide

2009-05-12T23:26:00.000-07:00

The Cobra Group was formed in UK over two decades ago. and is on its way to being a global marketing leader. The Cobra Group specialises in direct sales and marketing and concentrates on well-known household brands. Spread far and wide as Sydney, Jakarta, India and New Zealand, the Group has also got into event-management and the insurance industry as well.

Many major companies of the world dealing in such diverse industries like telecommunications, home security, energy, financial services, insurance and employment are being represented by the Cobra Group over the years.

Cobra Group: Setting new trends

2009-05-12T04:33:00.000-07:00

The Cobra Group is spread across Europe, Asia and Australia in as many as 20 countries, and are making waves in the marketing industry. With a large group of companies in its clientele and with an able 'army' of marketing professionals, the group has succeeded in carving a niche for itself in the field of direct marketing.

It's all about being in diverse industries like telecommunications, home security, energy and financial services. The Cobra Group have also been garnering donor acquisitions on behalf of charitable organisations, which is a foray into a noble cause! In order to diversify and grow further, the Group is now exploring business prospects in other industrial sectors as well.

The Cobra Group does not hold that 'experience' is everything and is always open to taking in freshers with little or no experience, but of course, those with zest persevere. This is more so, because, it believes that with the backing of its successful professionals and the numerous successes to its credit, it's easier to nurture its own crop of experts.

A host of successful companies in places like Ireland, England, Australia, New Zealand, Sweden and India are in business with Cobra and newer companies are being added to the list of clients all the time. It won't be presumptuous to say that the Cobra Group is on its way to be a leader in the world of direct marketing.

Cobra group marketing company

2009-05-11T01:42:00.000-07:00

Cobra Group is a new-generation sales and marketing company providing direct marketing strategies including event marketing, face-to-face selling through business-to-consumer and business-to-business channels.

Cobra started its venture in 1986. Chris Niarchos is the chairman of Cobra. The key members along with Chris Niarchos, are, Michael Hogg (CEO),Richard Davison, (CFO), Paul Sanderson,(Chief Operating Officer) Mike Blane (Managing Director).

Cobra has its business in London, UK and Australia and has a network of sales companies in 20 countries throughout Europe, Asia and Australia. Cobra represent firms in industries such as Telecommunications, Financial services, Home security, Energy, etc. Cobra also provide donor acquisitions services on behalf of charitable organizations.

Links - Cobra Group

2009-05-05T09:45:00.000-07:00